“People are remarkably bad at remembering long lists of goals. I learned this at a professional level when trying to get my high-performance coaching clients to stay on track; the longer their lists of to-dos and goals, the more overwhelmed and off-track they got. Clarity comes with simplicity.”
– Brendon Burchard
Clarity comes with simplicity. I have this quote written on sticky notes and placed in a couple different places in my home office. Why? Because it reminds me to:
- listen closely and succinctly answer questions
- avoid giving too much information
- avoid giving too many solutions
We are passionate photo organizing experts with similar goals: to help our clients enjoy their photos and share their stories.
We also know that the people we can help are almost always overwhelmed with their photos.
If we overwhelm them with information or solutions it actually makes it more difficult for them to decide what to do. It might also have an adverse effect and you scare them away – not because they did not appreciate all the information you shared but because people can only process so much information in a period of time.
They become overwhelmed and intimidated at the enormity of the problem in front of them. We have all heard of “analysis paralysis” – this is not the feeling we want to impart on those interested in our services!
Besides the “Clarity comes with simplicity” quote on sticky notes placed strategically throughout my office, here are some additional tips that I practice…
- phone calls: take notes and repeat their words back to them – focus specifically on why they called and not on everything you can do
- face-to-face conversations: watch their body language, let them talk, and only when they ask for your advice do you share
- email correspondence: read and reread the inquiry and answer specifically the question asked with clear detail and personal connection
Let me know in the comments below what methods you use to not overwhelm leads and/or your clients.