Mara Morrison joins us from The Filing Fairies in Sydney, Australia…
Share your story about how you became a photo organizer…
Natural disasters can bring unexpected loss of treasured family photo collections. A crashed hard drive, lost phone or misplaced SD card can have the same impact. I lived through a severe bushfire in 1994 and remember clearly sitting on the front lawn with the cat under one arm, the hose dribbling in the other hand and my mind firmly on the large shelf of my family photos that needed to be loaded in the car. We wanted to dedicate ourselves to developing simple solutions to help people to organise, utilise, enjoy and protect treasured photos.
- Dealing with prints, negatives and slides (Your Printed Predicament)
- Dealing with digital images (Your Digital Disaster Zone) and
- Creative ways to utilise and display your images (Your Creative Conundrum)
I enjoy the transformation of a digital disaster zone the most as sheer volumes are very impressive!
How did you find APPO and how long have you been a member?
Through my own research on photo organising topics I stumbled upon APPO via a good old google search…and boy was I thrilled to have found a whole community of like-minded people. I find it amazing that I have been a member less than a year because of the value I have got from my membership.
Favorite tool or vendor you use for photo organizing?
It all depends on the type of collection I am working on. For a printed collection I believe a Legacy Box would be my favourite if only we could get them here in Australia!!! For digital organising it may seem very basic but I can’t go past my trusty wireless mouse. The number of clients I meet with laptops only (no mouse) I could never be efficient in navigating through folders and files without it.
What is a big (or small) mistake you’ve made and what did you learn from it?
I originally made the mistake of under valuing my time and under pricing my services but I have now identified that if a potential client can’t see the value we offer through our services then I need to let them go, as they are not my ideal client. I love the quote “If you think it is expensive to hire a professional, wait until you hire an amateur”.
Best client success story…
My personal trainer is my favourite. I used him in a time trial (being able to challenge him the way he challenges me in the gym REALLY appealed). Before we started his project I challenged him to find a specific photo and he was completely stumped. After I had worked my Filing Fairy ‘magic’ he was able to find a specific photo in 37 seconds.
What is your favorite family tradition?
I enjoy the simplicity of telling each other our favourite things about our day at the dinner table each night and the stories we share.
If you weren’t a photo organizer, what would you be doing instead?
I would return to my pre kids role in event management
Are your own photos organized?
Yes and no. Whilst they were in pretty good order before I started, as I dove into the deep end with my business I have been using my own collection to learn about different practises and tools. As a result they actually ended up getting messier and could use some TLC, but I am too busy with my client’s collections to spend time on my own.
Best tip for a new photo organizer…what you wish someone would have told you sooner?
I wish I had found APPO earlier and I recommend it to anyone with a desire to become a photo organiser. I can not recommend APPO highly enough, the professional development and community support have been invaluable to my business.
Say hi to Mara in the comments below and share something you learned from her interview…we love that we can *hear* her accent in her writing!