We’re continuing our discussion about album design pricing because we know it’s a hot topic!
Album design is one of those revenue streams that can be lucrative. Since I coach APPO members on a regular basis, I know that this can be a real pricing struggle. I should also share that I’ve yet to coach anyone who has to lower their price because they are making too much money.
I loved Dionne’s comment on the blog about album design pricing…
“I have been designing albums with these three parts as well. I’m curious why you keep track of your hours designing if you are charging a flat design fee. Are you charging per page?”
Such a great question! The short answer is that you should keep track of your time to be sure you are making money. The time spent on album design is different for every single person. And every single album project is different.
It is why I always break projects into phases hence the 3 Steps to Album Design Pricing!
Here are some things to factor into developing a solid pricing structure.
- Everyone knows (or should know) how much they want to earn per hour. Once you have your hourly rate set, you should apply that towards how long it takes you to create album pages.
- There are so many variables in album design including size of book, number of photos, number of photos per page, photo editing, proofing, delivery, etc., that you need to build in a buffer based on your own averages and what services you include within your design fee.
- Once you have the total number of photos you can calculate the album size and your time and hourly fee to determine your album design fee.
- The first time you design a book set a timer to see how long it takes to design a series of pages. (Do not include time to learn a new software). Let’s say you average 4 pages per hour.
- Your starting point to determine your design fee will be the number of approved photos for the book.
- For this example, your client approved 300 photos. Knowing the style and theme for the book you will have an average of 6 photos per page. 300/6 = a 50 page book.
- Next divide the book’s pages by your design time: 50 pages/4 pages per hour = 12.5 hours
- Add a buffer. There is always something unexpected that occurs so add a buffer of 20% to the total number of hours. 12 hours x 20% = 2.5 + 12 = 15 hours.
- 15 hours x (your hourly rate) = your album design fee.
Disclaimer: This is an example. Your numbers will vary. This is not suggested pricing and there is no guarantee of income. Yes, we have to say that. 😉
One more thing…
I provide my album design quote upon completion of the organizing phase. The client needs to approve the final selections for the album so I can create a custom quote for the specific album including size and number of pages. This also minimizes changes during proofing. Who hasn’t had the client who finds two more photos they want to squeeze in? That can really mess up page design and even number of pages depending on the album vendor you use.
Every phase of the project deserves a custom quote. It benefits you and your client!
Weigh in with your comments and questions below! What’s working for you? How do you price your album design?