It’s a new year and according to research about half of Americans make New Year’s resolutions. And guess what? #2 on that list of resolutions is Getting Organized.
As Photo Organizers, let’s bring awareness to our industry and shift the mindset to be more specific with next years resolution reading “Getting Photos Organized!”
How do we do that? As personal photo organizers we can align our marketing campaigns beautifully with this resolution. However, before building a campaign make sure you focus on these three things:
- Money – How much do you want to earn? Make sure to start off this new year by setting your income goal. Click here to use our free income calculator to get a clear picture of how many billable hours you’ll need to work to reach your goal. Be honest with yourself and what you can accomplish. What does your income goal have to do with marketing? Everything! You need to attract the right clientele to help you meet your financial goal.
- Return on Investment (ROI) – How do you track your hours – both billable and non-billable? In order to stay motivated and understand where to spend your time and efforts you must track your time spent on ALL business activities. It is super important to track your tasks and not just your time. Record the specifics of what you are doing when you are tracking your time. This will help you to see what tasks are most profitable and where you need to improve your efficiency or subcontract parts of a project.
Side note: There are a lot of free time tracker apps available and you will need to make your own evaluation on what works best for you. One good one is Paymo for ease of use, features, and an excellent help guide. Another is HoursTracker which is quite simple to use. Paper and pen still work too!
- Know Your Ideal Clients – Do you know? Have you written it down? Your marketing plan needs to be aimed at your ideal client. Too often you might find yourself tempted to think your ideal client is “everyone”! Challenge yourself to be much more specific about who your ideal client is. Spending time with the wrong clients can be futile and frustrating. Once you know your target market, you will find ideal clients who are ready, willing, and able to become your customer right now. Determining and developing your ideal client profile is a key component in ensuring that your marketing strategy reaches your target market.
We would love to hear what your marketing strategy is for 2015 so please share in the comments below. Together we can bring more awareness to the Photo Organizing Industry!