Welcome to My Workflow Studio’s blog series where we’re interviewing APPO certified photo organizers. This is an opportunity for you to get to know more about your colleagues and learn something new!
Kathy Stone joins us from Calgary Photo Solutions in Calgary, Alberta…
Share your story about how you became a photo organizer…
After spending years in the scrapbooking industry, I realized that while everyone wants to preserve their photos and memories, many people do not have the time to do it, and most people are not at the point of making albums because their photos are not organized. The lack of organization led so many people to give up on trying to preserve their family stories and photos. I believe very strongly in preserving family stories and photos, and wanted to make it easier for people to do this by offering them the service of organizing and making albums for them.
How did you find APPO and how long have you been a member?
I heard about APPO from a member in February, 2012. I joined then.
Favorite tool or vendor you use for photo organizing?
My Workflow Studio – mean this sincerely – investing in training, coaching and the Studio forms has been one of the best things I have done for my business. I believe it helped me present myself as professional when I first started, and saved huge amounts of time that I could use looking for and working with clients.
What is a big (or small) mistake you’ve made and what did you learn from it?
The biggest mistake I made was to offer service packages at the first trade show I participated in. I offered a scanning package for a fixed price (x number of scans for x dollars). What I didn’t explain in enough detail is that I was thinking about 4 x 6 photos in envelopes that could be scanned quickly and the client was thinking about his photos of various sizes, some in a pocket album. What I learned from this was to promote packages of hours of organizing or scanning time.
Best client success story…
My best success story remains the clients I worked with for free, saving their photos that were severely damaged in flooding in 2013 in High River, Alberta. Returning organized, scanned copies of photos that people thought were lost forever to the flood victims is a feeling that I will never forget.
What is your favorite family tradition?
Opening stockings on Christmas morning.
If you weren’t a photo organizer, what would you be doing instead?
Making my own digital photo albums and researching our family genealogy.
Are your own photos organized?
My print photos and negatives are organized by date but need to be scanned, negatives are organized, and digital photos are organized by date and tagged for the most part.
Best tip for a new photo organizer…what you wish someone would have told you sooner?
Pick one thing to start with – one service, one client, and focus on that. Don’t get bogged down by whatever the newest, shiniest object of the day is. Use the APPO resources and vendors.
Say hi to Kathy in the comments below and share something you learned from her interview!