Does that question create some stress for you because you aren’t quite sure what your business model is? No worries, I promise to keep this post short and sweet and help you define your business model and maybe even change it!
If you aren’t sure how to describe your business model, these are 3 important questions:
- Do you know who your ideal client is?
- Do you know what your client values?
- Do you know how to deliver that value to the client and make money?
If you know the answers to these questions then you know your business model – YAY! But if you aren’t quite sure yet, here are 3 business models we have identified from photo organizers that we have worked with through the years.
VIP model: You manage everything from start to finish for this client. It is a long term relationship. The initial contact might be to design a travel album, but first you need to manage the project and communicate these project phases with your client. Gathering, organizing, culling, renaming, rating, editing the photos all need to happen before you actually get to the original request of “design a travel album.” Good news! Once you complete that travel album project you start another project (for the same client).
DIY model: Clients who hire you to organize their photos, but want you to teach them how to do it. They want someone to come and sit beside them and show them how to use different tools or software on their computer. Their goal is to do it themselves with your professional help.
One & Done model: Clients who have a single specific project and once you complete it that is it. This might be “scan 100 photos” or “design a slideshow” and usually is very deadline driven.
The interesting thing about these models is that a lot of One & Done clients could have been VIPs and a VIP could have easily been a One & Done. It’s something to think about the next time you have a photo organizing inquiry and how you might change the client relationship if you change your business model! Having a clearly defined business model can really help you grow your business in new ways.
Has your business model changed since you started your business? Do you want to change it? Let us know, in the comments below, what business model you have or would like to have.